How to talk to Clients and Win More Deals
One of the real keys to getting more local marketing clients and win more deals is in the art of speaking to potential clients; using the right language and saying the right things.
If you don’t know exactly what to say to a potential client then you really do run the risk of losing a lot of business and not making the level of income you otherwise could.
The first things you need to work out exactly what to say to someone when they ask you what you do, and it doesn’t matter if the person is an obvious potential client or not.
By this I mean “Your Headline”, just the same as a sales page or sales letter headline it must grab attention!
You always want to work to distinguish yourself from the typical Web Design business who claims to do SEO.
Those guys build fancy websites, you get leads and customers for you local business client… things that put MONEY in THEIR Pocket!
Focus on them and what they really want.
-Andy
